Job TitleVP, Marketing - US
Category Executive
Requisition # 14769
Location US-TX-San Antonio-CSTL San Antonio, TX 78218, US
Education Bachelor's Degree
Job Description
At Rackspace, our mission is to become the world-s greatest service company. We want everyone who encounters Rackspace to have a great service experience. And that experience begins the first time someone hears about Rackspace. As the leader of Marketing for the Rackspace Enterprise (segment) business unit, you will own and drive strategies for acquisition of new customers as well as nurture and growth of our current customers in the segment. The focus will extend form the development and implementation of creative positioning, demand generation, sales & product rollouts, online and offline initiatives, or targeted solutions based marketing, all the way to delivering a clear and compelling message for all our prospects, customers and partners.
Responsibilities:
- Report to the General Manager and the Senior Leadership Team of the Rackspace Enterprise Segment Division on successes, tactics and strategic planning initiatives in order to continually improve the overall marketing approaches driving the key financial metrics for the business
- Work closely with Senior Rackspace Enterprise Segment Executives on marketing plans aimed at driving the messaging, positioning, lead generation and hence sales and profitability goals
- Accountable for advertising, marketing communications, lead generation, customer retention and growth initiatives, marketing and sales collateral development, sales tools
- Evaluate the effectiveness of marketing programs and initiatives and make changes as needed
- Fully utilize traditional and non-traditional marketing approaches to create buzz and product recognition within the target markets
- Work closely with the General Manager to administer the design, development, and implementation of strategic marketing plans consistent with the organization-s long-range strategic goals and objectives
- Build a tactical marketing plan for each area of responsibility while ensuring a cohesive marketing strategy across the organization
- Evaluate the effectiveness of current marketing programs and initiatives, making changes as needed
- Ensure strategies are emphasizing brand awareness, and unique branding attributes of Rackspace
- Involved in the planning and leading the execution of new product launches
- Guide marketing activities with the goal of establishing and maintaining a favorable image with potential customers, current customers, strategic partners, industry analysts, employees, and the public
- Ensure that all communications from the organization to customers are consistent with Rackspace’s unique image and business goals
Job Requirements
The ideal candidate will have the following:
- Excellent management skills with the ability to effectively direct marketing operations in order to maximize revenues and profits
- Excellent time management, interpersonal, communications, decision-making, presentation and organization skills
- Advanced understanding of marketing approaches targeted at enterprises
- A passionate and driven personality with a sense of accountability
- Previous experience within software and/or technology businesses (Software and SaaS preferred)
- Previous experience in marketing to very large ($1B revenue plus) companies
- Strong leadership skills with the ability to lead and build a world-class team
Education:
Bachelors degree (technical undergraduate a plus) with MBA preferred
Over 10 years experience leading marketing teams at high-growth businesses
About Rackspace
Rackspace, a world leader in hosting, delivers enterprise-level managed hosting, cloud hosting, and email hosting services to businesses of all types and sizes globally. Today we serve thousands of customers from data centers around the world. Rackspace integrates the industry's best technologies and practices for each customer's specific needs, delivering it as a service via the company's commitment to Fanatical Support®. We serve as an extension of our customers' IT departments, enabling them to focus on their core business. Rackspace was founded in 1998 and since then has had significant growth year after year. There are now over 3,000 Rackers employed worldwide dedicated to providing customers our premier hosting services. Rackspace Hosting is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Rackspace Hosting is an Equal Opportunity Employer
The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Click Here to Apply
Category Executive
Requisition # 14769
Location US-TX-San Antonio-CSTL San Antonio, TX 78218, US
Education Bachelor's Degree
Job Description
At Rackspace, our mission is to become the world-s greatest service company. We want everyone who encounters Rackspace to have a great service experience. And that experience begins the first time someone hears about Rackspace. As the leader of Marketing for the Rackspace Enterprise (segment) business unit, you will own and drive strategies for acquisition of new customers as well as nurture and growth of our current customers in the segment. The focus will extend form the development and implementation of creative positioning, demand generation, sales & product rollouts, online and offline initiatives, or targeted solutions based marketing, all the way to delivering a clear and compelling message for all our prospects, customers and partners.
Responsibilities:
- Report to the General Manager and the Senior Leadership Team of the Rackspace Enterprise Segment Division on successes, tactics and strategic planning initiatives in order to continually improve the overall marketing approaches driving the key financial metrics for the business
- Work closely with Senior Rackspace Enterprise Segment Executives on marketing plans aimed at driving the messaging, positioning, lead generation and hence sales and profitability goals
- Accountable for advertising, marketing communications, lead generation, customer retention and growth initiatives, marketing and sales collateral development, sales tools
- Evaluate the effectiveness of marketing programs and initiatives and make changes as needed
- Fully utilize traditional and non-traditional marketing approaches to create buzz and product recognition within the target markets
- Work closely with the General Manager to administer the design, development, and implementation of strategic marketing plans consistent with the organization-s long-range strategic goals and objectives
- Build a tactical marketing plan for each area of responsibility while ensuring a cohesive marketing strategy across the organization
- Evaluate the effectiveness of current marketing programs and initiatives, making changes as needed
- Ensure strategies are emphasizing brand awareness, and unique branding attributes of Rackspace
- Involved in the planning and leading the execution of new product launches
- Guide marketing activities with the goal of establishing and maintaining a favorable image with potential customers, current customers, strategic partners, industry analysts, employees, and the public
- Ensure that all communications from the organization to customers are consistent with Rackspace’s unique image and business goals
Job Requirements
The ideal candidate will have the following:
- Excellent management skills with the ability to effectively direct marketing operations in order to maximize revenues and profits
- Excellent time management, interpersonal, communications, decision-making, presentation and organization skills
- Advanced understanding of marketing approaches targeted at enterprises
- A passionate and driven personality with a sense of accountability
- Previous experience within software and/or technology businesses (Software and SaaS preferred)
- Previous experience in marketing to very large ($1B revenue plus) companies
- Strong leadership skills with the ability to lead and build a world-class team
Education:
Bachelors degree (technical undergraduate a plus) with MBA preferred
Over 10 years experience leading marketing teams at high-growth businesses
About Rackspace
Rackspace, a world leader in hosting, delivers enterprise-level managed hosting, cloud hosting, and email hosting services to businesses of all types and sizes globally. Today we serve thousands of customers from data centers around the world. Rackspace integrates the industry's best technologies and practices for each customer's specific needs, delivering it as a service via the company's commitment to Fanatical Support®. We serve as an extension of our customers' IT departments, enabling them to focus on their core business. Rackspace was founded in 1998 and since then has had significant growth year after year. There are now over 3,000 Rackers employed worldwide dedicated to providing customers our premier hosting services. Rackspace Hosting is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Rackspace Hosting is an Equal Opportunity Employer
The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Click Here to Apply
Hi
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Source: VP marketing job description
Best regards
Jonathan.